"Let every river envy our mouths"
Exhibition Campaign Design
The project was designed for the Exhibition: “Let every river envy our mouths”, which took place at the MOMus-EXPERIMENTAL CENTER FOR THE ARTS, during the period July 13, 2023 - September 3, 2023.
*Created for the purposes of an academic assignment.
The exhibition combines the power of illustrated storytelling with the expression of sexual passion and creates an entirely new experience for viewers.
Deconstructing the original idea through the ninth art, comics, results in a different dimension and interpretation of the original work.
The design philosophy followed revolves around the image as its main axis. To avoid images depicting sexual acts, some designs were created to capture intense sexual desire based on body posture, facial expression, and hand movements.
Additionally, a custom font with various weights was created to achieve desired aesthetic results.
The color palette used features a variety of shades influenced by comic aesthetics.
Furthermore, the halftone technique lends a distinct character to the sketches. Halftone reproduces color shades through small dots or linear elements, creating a unique aesthetic in comics.
Finally, the halftone technique was applied to the images with influences from Roy Lichtenstein, adding a unique style and character to the designs.
